ASMR Registry Methodology
This page explains how we make decisions: what gets indexed, how intensity ratings work, how we assign trigger categories, and what "top videos" means on hub pages.
Trigger Classification
We classify videos by their primary trigger — the dominant sound or visual stimulus in the content. A video with whispering and tapping gets classified as whispering if that's the primary element. Secondary triggers are noted but don't drive categorization.
Trigger taxonomy covers 37 verified categories. Categories were derived from listening sessions and cross-referenced against community usage on Reddit's r/asmr. We add categories when a distinct trigger type accumulates enough high-performing content to warrant its own hub.
Intensity Ratings
Intensity (1–5 scale) measures how strong the tingle trigger is for a neurotypical ASMR listener. It's editorially assigned, not algorithmic:
- 1–2: Subtle, ambient, background-friendly. Good for focus and work.
- 3: Moderate. Clear trigger present, effective for relaxation.
- 4–5: Strong. Deliberate, close-up trigger work. Best for sleep onset and deep relaxation.
Ratings are subjective and represent our editorial judgment. Your response may differ — ASMR is highly individual.
Video Ranking
Hub pages show videos ranked by view count as a proxy for community endorsement. We recognize this favors older content and established creators. We're actively working on recency-weighted ranking for future releases.
Intent Classification
Intent labels (sleep, focus, anxiety, study, etc.) describe the use case a video is optimized for. We assign these based on creator description, community usage, pacing, and duration. A 45-minute single-trigger video with slow pacing gets tagged as sleep. A 10-minute variety video gets tagged as general.
Data Sources
- Video data: YouTube Data API v3. Updated daily.
- View counts: Pulled at index time, not real-time.
- Creator info: Public channel data from YouTube API.
- Trigger and intensity ratings: Editorial, assigned by the ASMR Registry editorial team from listening sessions.
Content Standards
All written guides follow our editorial policy: answer a real question a person with a specific ASMR interest would ask, help them make a decision, or give them actionable information they can use immediately. Definitions and origin stories are excluded unless directly useful to the reader's decision.